Generative AI may prove even more divisive to society than the Industrial Revolution. There are many questions well worth examining regarding gen AI's impact on the streaming industry, 媒体和娱乐界, 和更多的. 在本文中, I'm going to focus on a few streaming use cases in the hope of providing a broader perspective on the changes happening in our world now and those we can expect going forward.
2024年9月27日
在对西蒙·克朗肖的采访中, Microsoft's worldwide media and entertainment strategy director, we discuss how Microsoft customers are leveraging generative AI in all stages of the streaming workflow and how they're using it in content delivery and to enhance user experiences in a range of use cases. Crownshaw also digs deep into how Microsoft is building asset management architecture and the critical role metadata plays in effective large-language models (LLMs), 最大化可用数据的价值.
2024年9月27日
在对莫妮卡·威廉姆斯的广泛采访中, NBCUniversal's SVP of digital products and operations for the company's content distribution business, we discuss how the proliferation of digital platforms across the OTT, CTV, and online ecosystems has brought new content distribution challenges, 元数据对改善客户体验的好处, and the 17-day everything-must-go-perfectly marathon of distributing the Olympics.
7月24日
As CTV is pulling in more advertising dollars and viewers than ever before, it's crucial for advertisers to ensure that they are optimizing their reach with the best-targeted data to represent audiences and outcomes, 同时尊重数据隐私法和个人权利. What are the most significant challenges surrounding data identity and the privacy economy in today's CTV advertising ecosystem? How can content owners and platform providers supply advertisers with the user data that will maximize growth without violating personal privacy or privacy laws? And how might the idea of "TV" itself be redefined in an era when multiscreen use beyond the living room is so prevalent?
2024年7月29日